MY ROLE
Project Manager
Creative Director
team
Andrei Clompos, Visual Designer
Kai Maranon, Copywriter
Camille Agoncillo, Amazon Specialist
TOOLS
Basecamp
Illustrator
Photoshop
duration
Jan - Jul 2016
CONTEXT
In early 2016, I joined Petphabet, a startup company specializing in pet supplies such as cat litter boxes, dog pads, poop scoopers, and dog bowls. During my tenure, I played a key role in transforming our Amazon product listings and implementing a successful gamification-based landing page. Our brand tagline, "The ABC's of Pet," encapsulated our mission to provide essential, high-quality pet products.
This position marked my first experience with e-commerce after years as a visual designer and project manager at Speedo. At Petphabet, I discovered my passion for the digital realm, gaining valuable insights into e-commerce operations, website management, and content management systems. Although the company eventually ceased operations, the lessons learned and the experience gained during this period were invaluable.
Gamification-based landing page that promotes our products through sharing.
Packaging shot
Product Shot
Amazon Product Listings: When I started, our products were ranked around 26,000 in a highly competitive market on Amazon. Our goal was to improve our rankings and increase sales significantly within six months.
Gamification-Based Landing Page: Our goal was to attract 100,000 subscribers in three months by implementing a gamification-based landing page to engage pet lovers.
Amazon Product Listings: To elevate our product visibility on Amazon, improve rankings, and drive sales through strategic design leadership and effective product photography.
Gamification-Based Landing Page: To attract 100,000 subscribers in three months through a gamification strategy that engaged pet lovers and encouraged sharing.
Amazon Product Listings:
Initial Ranking: 26,000
After 6 Months: Ranked at 3,000
Peak Achievement: Reached the top 1,000 and became one of the best sellers for dog pads.
Gamification-Based Landing Page:
Subscriber Growth: Attracted 40,000 subscribers within the first month.
Website Traffic: Significant increase in website traffic and engagement due to the contest.
These projects demonstrated the power of strategic design and collaboration in driving e-commerce success. Below are thumbnails of the product photoshoots and gamification landing page I directed at Petphabet, showcasing the high-quality visuals and engagement strategies that contributed to our achievements.
Homepage of the landing page contest where you pick between team dog or team cat
Confirmation page that shows the prize you've won after joining the contest with link to referral to gain points
Shows what prize is equivalent to a certain number of shares
Product Shot
My tenure at Petphabet, though brief, was a transformative period that launched my journey in the digital realm. It provided me with invaluable experience in e-commerce and digital marketing, setting the foundation for my future endeavors.