Speedo (Philippines and Malaysia)
My Role
Project Manager
Sr. Visual Merchandiser
Team
Glen, Graphic Designer
Edelyn Yanilla, Ads & Promotion
May Valentino, Marketing & Sales Manager
Tools
Illustrator
Photoshop
Sketchup
duration
2009-2014
Context
Before moving to the US in 2014, I spent nearly five years at Speedo (Philippines) where I started as a Visual Merchandiser and was later promoted to Project Manager. During my tenure, I managed the visual design for 20 nationwide stores, 100 concession and consignment stores, and even the opening of a Speedo stores in Malaysia (10 stores). My role was fast-paced, challenging, and incredibly rewarding.
Achievements
• Seasonal Store Displays: Spearheaded quarterly changes in store displays, earning three consecutive awards for Best Christmas Window Displays from 2010 to 2012.
• Outstanding Employee: Recognized as an outstanding employee for two consecutive years (2009-2010) for exceeding expectations, delivering projects on time, and implementing cost-saving measures.
• Project Management: Managed the visual design and store construction for the new Speedo store in Malaysia.
The new Fastskin LZR Racer Suit, launched just in time for the 2012 Summer Olympics in London, is set to make waves as athletes gear up for the games. We designed this striking wall in our flagship store in Taguig, Manila's bustling business and shopping district, to celebrate and promote this groundbreaking swimwear.
We added a mannequin on top that is in a form of someone who's swimming showcasing the full suit.
Here we added graphics showcasing the different accessories they can pair along with the collection.
Transforming Storefronts
Every quarter, our team would redesign the store displays to align with the season. This involved creating visually engaging themes that captivated customers and enhanced their shopping experience. From 2010 to 2012, my efforts were recognized with three awards for Best Christmas Window Displays. Although I don’t have images of these award-winning displays, the recognition speaks to the impact and quality of our work.
One of the highlights of my tenure at Speedo was the creation of large-scale billboard advertisements. These billboards, measuring about 60 feet tall, were strategically placed to capture the attention of passersby and promote Speedo's brand message effectively.
Promoting Michael Phelp's racer suit
Targeting audiences that loves fitness
Designing for Impact
In addition to store displays, I was responsible for creating a range of marketing and promotional materials. This included designing 60 ft tall billboards, print ads, shopping bags, and folders. Each item was meticulously crafted to reflect Speedo's brand identity and engage our target audience effectively. Below are some thumbnails showcasing these designs.
Excellence in Execution and Cost Management
As a Project Manager, I not only led the visual design efforts but also ensured that projects were delivered on time and within budget. I was honored as an Outstanding Employee for two consecutive years (2009 and 2010) for exceeding expectations and implementing cost-cutting measures that aligned with business goals. Managing the visual design for the Speedo store in Malaysia was a particularly memorable and successful project.
Summer Exhibit at Marquee Mall, Philippines
British Fashion Show Exhibit at SM Aura, Philippines
Back to school main window at Speedo's flagship store (BGC, Manila)
This window display showcases our triathlon wear alongside sponsored triathlon bikes and accessories. Inspired by old-school Gundam toys, the design features parts arranged as if ready to be assembled, creating an engaging and nostalgic experience for customers.
During one of my visits to the store, I saw customers captivated by the display and eager to engage with the products. It was rewarding to witness firsthand the appreciation for our hard work.
A Successful Tenure at Speedo
My time at Speedo was marked by numerous achievements and invaluable experiences that shaped my skills and prepared me for future challenges. I am proud of the work I did and the impact it had on the brand's success. I carry with me all these experiences and the lessons I've learned in designing tangible products to digital experiences.
I take pride in my design journey at Speedo and am excited to continue creating visually compelling and effective designs, eager to bring this depth of knowledge and passion to new opportunities.